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Payal Gotrekiya
Principal Experience Designer
10 years in product design and brand systems
Payal blends brand storytelling with intuitive design systems that elevate user trust and engagement.
Payal has led UX and brand programs for startups and enterprises, developing multi-platform design languages, inclusive design standards, and experimentation frameworks that drive measurable adoption.
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Expertise Highlights
- End-to-end UX research and product discovery
- Design systems, motion design, and prototyping
- Cross-platform brand and visual identity leadership
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Focus Areas
- Research-driven product discovery and synthesis
- Design languages for complex enterprise workflows
- Motion, storytelling, and inclusive design
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Toolkit
- Figma, FigJam, Framer
- Adobe CC, After Effects, Lottie
- Maze, Dovetail, Optimal Workshop
- Principle, ProtoPie, Webflow
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Credentials & Leadership
- Former Director of Experience Design, Lunar Studio
- Certified DesignOps Facilitator
- Speaker at Design Matters and AIGA conferences
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Speaking Topics
- Scaling design systems across product lines
- Embedding experimentation in design teams
- Inclusive design playbooks for AI products
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Featured Projects
1
Financial wellness platform with 60% onboarding uplift
2
Multi-product design system for a health-tech suite
3
Immersive brand refresh for an AI-driven marketplace
Collaborate with Payal
Share your goals, and we will assemble a tailored roadmap with the right experts to accelerate progress.
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